National Fertility Awareness Week: How your clinic can show patients they’re more than just a number

National Fertility Awareness Week (3–7 November) is almost here, and it’s the perfect time to pause, reflect, and show your patients that they are much more than just statistics. For those navigating fertility treatment, the emotional journey can feel overwhelming, and every interaction matters.

When I speak to patients, I often hear stories like:

“I felt like an inconvenience.”
“It was like I was on a conveyor belt.”
“They cared more about success rates than they did about me.”

These are the kinds of experiences no clinic wants, yet they highlight why it’s so important to create moments where patients feel genuinely seen and supported. National Fertility Awareness Week offers an opportunity to showcase how different your clinic really is — to make every patient feel valued as an individual, not just another appointment.

Small Actions, Big Impact

You don’t need to overhaul your entire service to make a difference. Simple, thoughtful actions can speak volumes and help patients feel cared for:

• Personalised check-ins: Ask patients how they’re coping emotionally, not just medically. Even a few minutes of genuine conversation can make a huge difference.

• Practical tools for support: Providing resources like the IVF Positivity Planner gives patients a structured way to track their journey, reflect on their emotions, and feel more in control.

• Celebrate milestones: Whether it’s the end of a treatment cycle or a personal achievement, acknowledging these moments helps patients feel recognised.

• Visual reminders of care: Posters, brochures, or messages that reinforce empathy, support, and inclusivity help patients feel they’re in a safe, understanding environment.

• Engage partners and families: Make sure support isn’t just patient-focused — partners often need reassurance and guidance too.

• Offer peer support: Provide opportunities for patients to connect and support each other, which can help others feel less alone and more understood.

The IVF Positivity Planner: A Tool for Meaningful Support

The award-winning IVF Positivity Planner is an excellent way to enhance your care offering. It’s practical, compassionate, and designed to help patients feel supported every step of the way. By adding it to your clinic’s resource bank, you show patients that you are invested not just in treatment outcomes, but in their emotional wellbeing too.

Getting Involved This Awareness Week

National Fertility Awareness Week is a time to raise awareness, engage with patients, and demonstrate empathy in action. Simple gestures, practical resources, and emotional check-ins can have a profound impact. By taking part, your clinic can help patients feel understood, valued, and cared for throughout their journey.

If you’d like to explore how to introduce the IVF Positivity Planner or other supportive tools in time for National Fertility Awareness Week, I’d love to help. Get in touch today at [email protected], and let’s make this week a meaningful one for your patients.