Provide excellent levels of care for your patients

Helping you integrate emotional support and coaching into your day-to-day processes to improve your patient experience and levels of care.

In an increasingly competitive market fertility clinics have to offer more than just higher success rates. Patients are expecting higher levels of emotional support and understanding on how difficult IVF is emotionally as well as physically.

I work with clinics to deliver exceptional levels of whole-person care, by reviewing your end-to-end patient experience and helping you integrate emotional support in to your day to day processes.

As a previous patient, and now supporting over 8,000 other patients, I have a vast understanding of what a good experience looks like, and the support that patients want and need.

After reviewing your current patient journey, I propose a personalised 'Patient Experience Strategy' for offering exceptional levels of support to your patients, and deliver workshops on the emotional impact of treatment and practical tools that you can implement straight away to offer whole-person care to your patients.

How Can I Support your Patients and Staff

Patient Experience Strategy

Developing a bespoke ‘Patient Experience Strategy’ for your patients, looking at their end-to-end journey and key touchpoints where support can be enhanced, supported by an interactive workshop with staff to talk through the proposed process and a document detailing the process.

Staff Training Workshops

Develop personalised training, specific to the needs of your staff and patients, covering the emotional impact of infertility, support strategies, using coaching techniques, staff support and creating a culture of support.

IVF Positivity Planner

Include the planner as part of your patients' treatment plan to provide emotional support, guidance and encouragement outside of the clinic. The IVF Positivity Planner is a unique support resource that combines coaching exercises and coping strategies with a journal to fully support women through IVF.

Patient Support Consultancy

I consult with fertility professionals and organisations on patient support projects, using my knowledge and experience to develop a whole-person focussed outcome.

What benefits will you see from working with me?

Benefits To You of Working With Me

  • Improved patient experience
  • Higher retention rates for further cycles
  • Higher conversion rates
  • Positive feedback and referrals
  • Reduced drop out rates due to patients feeling better able to cope with treatment.
  • It helps patients make changes that will aid their fertility and increase chances of successful treatment.
  • Patients feel valued and appreciate added extras, they show the clinic cares.

Benefits To Your Patients

  • They feel calmer, more informed and more in control of what is happening to their body.
  • They are in a better state for coping through treatment.
  • Provides coping strategies and exercises to aid emotional wellbeing.
  • They have a better experience of having fertility treatmen.
  • Helps them make changes to aid their fertility (e.g losing weight).
  • The planner features a specific treatment section to reduce overwhelm, allow patients to record important information and create a plan to feel in control of the process.

Patient Experience Academy

Supporting your patients through treatment

My new Patient Experience Academy is a unique learning hub for fertility clinic staff to get 24 hour access to resources, videos and action plans to support their patients through what is undoubtedly one of the most challenging experiences they will ever go through.

It will help guide you through enhancing the experience for your patients, increasing support and ensuring they have a positive experience with you, whatever the result.

The hub includes videos, fact sheets and action plans on a range of support topics, including:

  • The importance of emotional support - the patient's perspective
  • Support before, during and after treatment
  • Practical tools to use in appointments with patients
  • Supporting during video and phone appointments
  • Different patients needs
  • Breaking bad news
  • Supporting challenging patients
  • Coaching techniques and tools to support patients
  • Staff support
  • And a range of additional monthly topics


Bitesize videos talking through the key elements of each topic

Fact Sheets

Fact sheets detailing the key information for each topic

Action Plans

Action plans to help you make changes to improve support


Links to other support resources for your patients

You can subscribe to the hub on a monthly basis, so that all your staff can access the topics they want more support with, whenever they need it.

To find out more about signing up for access to the Patient Experience Academy, you can contact me on the form below.

Support Newsletter

Sign up to receive my complimentary monthly newsletter, featuring guidance and tips for staff on supporting patients.


    I Have Collaborated and Worked With...


    Featured as a guest expert for Peppy, BBC Click, BBC Radio Leeds, Sky News, Capital and Heart Radio, Thrive Global, IVF Babble Fertility Road and Fertility Dost.