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February 12, 2025

Creating a Compassionate Workplace: Supporting Employees Through Difficult Times

Every employee will face personal challenges at some point in their career - whether it’s fertility struggles, miscarriage, menopause, or other life-changing events. During these times, the workplace can be a source of either added stress or meaningful support.
February 12, 2025

The Emotional Toll of IVF: How Employers Can Provide Meaningful Support

Infertility is a deeply personal and often emotionally exhausting journey. For employees undergoing IVF or other fertility treatments, the process can feel like a never-ending rollercoaster—filled with hope, anxiety, disappointment, and immense pressure.
February 11, 2025

Managing Patient Anxiety: How Your Team Can Provide Emotional Support

As a fertility clinic, your role goes beyond medical treatment - you are a key part of your patients’ emotional journey as well.
February 11, 2025

The Power of Language: What to Say (and What Not to Say) to Fertility Patients

When someone is going through fertility treatment, every conversation matters. A single phrase - whether meant to reassure or encourage - can either provide comfort or unintentionally cause distress.
February 11, 2025

Retention vs: Attraction – 5 reasons why Patient Experience deserves more attention

At Fertility 2025, I was struck by how little emphasis was placed on patient experience - but I think clinics are missing a trick because one of a clinic’s biggest patient bases is the patients you’ve already treated.
February 4, 2025

The role of CBT in IVF success: How clinics can enhance patient support

Research has shown that cognitive-behavioural therapy (CBT) techniques not only help patients manage their emotional well-being but may also contribute to improved IVF success rates.
January 22, 2025

Supporting Relationships Through IVF: How Clinics Can Help Patients Stay Connected 

Going through IVF can put a huge strain on your patients’ relationships, and when couples feel disconnected, the challenges of treatment can feel even harder to manage.
November 26, 2024

Supporting fertility patients through the holiday season: Guidance for clinics and clinicians 

Here are 5 essential strategies for clinical staff to consider when supporting patients in a meaningful, patient-centred way through the festive season.
November 26, 2024

Navigating the festive season: The emotional toll for fertility patients 

Here are five common experiences that patients navigating infertility may face as they head into the holidays, offering insight into the emotional weight they are carrying when they come to their appointments.
October 24, 2024

Add the IVF Positivity Planner as a support resource

Looking for a new resource for your clinic? Here are 5 ways the IVF Positivity Planner can support your patients…