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November 20, 2025

Supporting fertility patients through the holiday season: Guidance for clinics and clinicians 

Here are 5 essential strategies for clinical staff to consider when supporting patients in a meaningful, patient-centred way through the festive season.
November 20, 2025

Navigating the festive season: The emotional toll for fertility patients 

Here are five common experiences that patients navigating infertility may face as they head into the holidays, offering insight into the emotional weight they are carrying when they come to their appointments.
November 5, 2025

Reflections from ASRM: Why Patient Care and Emotional Support Matter More Than Ever

Last week, I had the privilege of presenting at the ASRM Scientific Congress in Texas, speaking on “Enhancing Patient Care for a Better Experience During Treatment.”
October 16, 2025

Psychological Safety: The key to exceptional patient and staff care

We often talk about ensuring patients feel supported, but true support can’t exist without one essential ingredient: psychological safety.
October 16, 2025

National Fertility Awareness Week: How your clinic can show patients they’re more than just a number

National Fertility Awareness Week is almost here, and it’s the perfect time to pause, reflect, and show your patients that they are much more than just statistics.
June 18, 2025

You Never Know What Someone’s Going Through: Why Thoughtfulness Matters

Infertility. Baby loss. Grief. Anxiety. Relationship breakdowns. Health concerns. Care responsibilities. There are so many things people carry quietly while showing up and doing their best.
June 17, 2025

Supporting Male Partners in IVF: Why It Matters and What Clinics Can Do

When we think about IVF, the focus naturally leans towards the person undergoing the physical treatment. But it’s important we don’t forget someone else who’s often quietly walking that path too: the male partner.
June 17, 2025

Learnings from delivering training in Argentina: Embedding Patient-Centred Care in Fertility Clinics

Last month, I had the privilege of travelling to Argentina to deliver a plenary session and facilitate workshops all centred on 'How we can make fertility care more patient-centred' and truly improve the experience of those going through IVF.
May 1, 2025

Why a Simple Planner Can Make a Big Difference in Your Workplace Wellbeing Support

For colleagues navigating IVF or menopause, the emotional toll can feel immense. But I’ve seen first-hand how even small, thoughtful gestures from employers can make a powerful difference.
May 1, 2025

Supporting Employees Through Fertility Treatment: Why the Mental Load Matters

Infertility doesn’t just affect someone’s personal life - it has a profound, often invisible impact on every aspect of their day, including their time at work.