Fertility Blog

At Fertility 2025, I was struck by how little emphasis was placed on patient experience - but I think clinics are missing a trick because one of a clinic’s biggest patient bases is the patients you’ve already treated.

Research has shown that cognitive-behavioural therapy (CBT) techniques not only help patients manage their emotional well-being but may also contribute to improved IVF success rates.

Going through IVF can put a huge strain on your patients’ relationships, and when couples feel disconnected, the challenges of treatment can feel even harder to manage.

Here are 5 essential strategies for clinical staff to consider when supporting patients in a meaningful, patient-centred way through the festive season.

Here are five common experiences that patients navigating infertility may face as they head into the holidays, offering insight into the emotional weight they are carrying when they come to their appointments.

Looking for a new resource for your clinic? Here are 5 ways the IVF Positivity Planner can support your patients…

With the theme for Fertility Awareness week 2024 covering mental health and wellbeing, now’s a great time to ask what more your clinic could do to support your IVF patients emotionally.

Just as it’s important to offer exceptional patient care, supporting your team’s wellbeing is crucial, and helping them develop strategies to unwind can make all the difference.

Given as many as 1 in 7 couples will struggle to conceive (according to the NHS), it’s an issue likely to affect a good number of your employees. How can you support them?

Balancing work and IVF may seem like a crazy juggling act, but open communication, prioritising self-care, and a bit of planning will make it that bit easier.